Rockford Construction

Goal

Rockford Construction is a leading construction and construction management company on the western part of the State of Michigan. Rockford’s ownership and senior management is desirous of growing their footprint throughout Southeastern Michigan, particularly in the city of Detroit.

Services

Strategic Matchmaking
Public Relations
Business Advisory Services
Event Management & Curation
Strategic Matchmaking

Execution

Ignition Media Group developed a strategy aimed at achieving the objectives of Rockford’s leadership that include but are not limited to the following:

Ignition strategically integrating Rockford in the necessary circles through our Strategic Matchmaking practice;
Curating a targeted revenue-generating list of target clients to increase Rockford’s network in Southeastern Michigan;
Identifying industry-relevant events for networking and to enhance Rockford’s brand positioning;
Executing a community engagement strategy for active Rockford projects as needed
Utilizing our strategic communications tools to push narratives, when needed, that will enhance and support the Rockford brand in the Detroit market;
Identifying opportunities that position Rockford as a thought-leader;
Acting as an advisor and providing project management tasks that align with Executive Order 2016-1, as needed;
Curate and manage events, as needed.

The Result

Ignition continues to act as a trusted advisor to Rockford’s key stakeholders utilizing our Strategic Matchmaking practice to achieve Rockford’s short-term and long-term goals. The agency has facilitated introductions that have yielded revenue generating opportunities for Rockford as well as Rockford affiliated companies.

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