Project Description



To increase case sales, media presence (traditional and social), and relevance among “tastemakers” in Grey Goose identified markets across the country.

  • Management

  • Social Media Management

  • Public Relations

  • Strategic Matchmaking


Supported by the Ignition Media Group team, Dennis Archer, Jr. worked in an ongoing capacity as the Metro Detroit brand influencer.  This engagement included on-site activations, recurring dinner parties, influencer outreach, content development, and strategic communications for Grey Goose Vodka.

The Result

The Ignition Media Group team facilitated more than 150 activations on behalf of Grey Goose Vodka.  As a result of the Ignition-managed program, case sales at targeted off-premise accounts in the market increased, as did sales in the targeted on-premise accounts and broader markets.


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