Detroit Regional Chamber

Services

Branding & Marketing
Social Media Execution
Public Relations

Goal

Ignition Media Group assisted the Detroit Regional Chamber with two key initiatives, Detroit Promise and Let’s Detroit.

The Detroit Promise provides the opportunity for a tuition-free path to an associate degree or technical certification at participating Michigan community colleges or with one of the participating four-year Michigan colleges/university partners. Ignition Media Group assisted Detroit Promise with increasing the number of Detroit seniors enrolled in Detroit schools to apply for the Detroit Promise scholarship.

The goal of the Let’s Detroit initiative was to find creative and innovative strategies to attract and retain talent in Southeastern Michigan. Let’s Detroit takes a personal and human-focused approach to improving regional perceptions and strengthen relationships by connecting people to each other, employment opportunities, things to do, places to live, and opportunities to make a positive impact on Southeastern Michigan.

Execution: Ignition Media Group delivered a clear and concise digital marketing plan along with video content creation, aimed at achieving the following objectives:

Execution

Supported by the Ignition Media Group team, Dennis Archer, Jr. worked in an ongoing capacity as the Metro Detroit brand influencer.  This engagement included on-site activations, recurring dinner parties, influencer outreach, content development, and strategic communications for Grey Goose Vodka.

The Result

The Ignition Media Group team facilitated more than 150 activations on behalf of Grey Goose Vodka. As a result of the Ignition-managed program, case sales at targeted off-premise accounts in the market increased, as did sales in the targeted on-premise accounts and broader markets.
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